Videography & Production
Adobe After Effects
HDV 1920 × 1080
This piece demonstrates type in motion using both analogue and digital methods, exhibiting the qualities and effects achievable within each technique being used. The project called for a sequence of typography and imagery displayed over audio of our choice, only to be done with handmade typography and materials. The concept would then be reiterated into after effects as a motion graphic animation.
I thought of playing with the concept of a single thread of string being the 'source' of the type, which I would then pull apart as a way to transition between frames. I already knew what types of manipulations I could pull off in Premiere such as reversing footage and such, which pushed me to move forward with this idea.
I chose the song Pretty Little Fears by 6Lack featuring J.Cole since it has great tempo and lends to be one of my personal favourites. I specifically chose a verse from J.cole, which became difficult since the pacing was fast and only had a few seconds to animate it.
My method starts with spraying adhesive to a surface and forming the letters with a long string of yarn. I would record it and proceed to pull on the string to unravel the words and did this to the chosen lyrics.
In post-production I sped up the footage and reversed it which made everything seem like a stop motion. Due to the adhesive mixing with the yarn creating a mess, I blew out the exposure and to create contrast.
I found this experience educational and practical where I realized that the world of motion graphics, video, and production can derive from anywhere and anything. The project perimeters taught us to stretch our creative process with the way we conceptualize and execute analogue type forms, while mixing that with technical skills in After Effects. It was a challenge to recreate something that is done by hand, using various methods within the software which taught me how techniques are abundant in motion graphic softwares.