Videography & Production
Adobe After Effects
HDV 1920 × 1080
This piece demonstrates type in motion using both analogue and digital methods, exhibiting the qualities and effects achievable within each technique being used. The project called for a sequence of typography and imagery displayed over audio of our choice, only to be done with handmade typography and materials. The concept would then be reiterated into after effects as a motion graphic animation.
I thought of playing with the concept of a single thread of string being the 'source' of the type, which I would then pull apart as a way to transition between frames. I already knew what types of manipulations I could pull off in Premiere such as reversing footage and such, which pushed me to move forward with this idea.
I chose the song Pretty Little Fears by 6Lack featuring J.Cole since it has great tempo and lends to be one of my personal favourites. I specifically chose a verse from J.cole, which became difficult since the pacing was fast and only had a few seconds to animate it.
My method starts with spraying adhesive to a surface and forming the letters with a long string of yarn. I would record it and proceed to pull on the string to unravel the words and did this to the chosen lyrics.
In post-production I sped up the footage and reversed it which made everything seem like a stop motion. Due to the adhesive mixing with the yarn creating a mess, I blew out the exposure and to create contrast.