Time Frame

4 Weeks

Context

“Tu Yu” is a brand for stationary and gift wrapping where the main motive is to ensure that the presentation of any given gift is special and memorable. “Tu Yu” is a play on words of the phrase “to you” using my last name. The repackage of the classic “Red Packet” 紅包 also known as the hóngbāo(Mandarin); lì xì(Vietnamese); or li xi (Cantonese) becomes a special transaction just as the gift itself.

The way red packets are already package lack the promising kismet that the actual red packets entail, thus creating a reusable box that stores the packets in a unique way. The product is contained in a box inspired by bread boxes with a curved lid enclosing all contents safely and securely, all made from sustainable materials that is portable, user-friendly, and reusable.